Tommy Jeans x Aries

An augmented reality campaign celebrating the Tommy Jeans & Aries Arise capsule collection - a 35-piece menswear, womenswear and footwear Tommy x Aries collection is inspired by TOMMY JEANS’ archives and updated through an Aries lens. A powerful play of exaggerated proportions on layers and denim are seen throughout the collection, bringing a distinct Aries luxury streetwear vibe to modern prep. 

Client: Tommy Jeans & Aries Arise

Applied Skills: Client relations, Research & Development, ideation, storyboarding, graphic design, design QA 

Made with: Illustrator, Photoshop, Procreate, 8th Wall, Microsite

The Brief

Create a campaign celebrating the Tommy Jeans & Aries Arise capsule collection to help drive customers to store and create hype around the new collection.

The Execution

The campaign launched in London where new media forms will be subverted and hacked as flyposting and street markings can be scanned by mobile, directing passers-by to the nearest store. This took place across London, Amsterdam and Antwerp. 

• Print Posters 
  • Across London, Amsterdam and Antwerp a variety of poster sizes served as image tracker to view the AR enter a raffle and access directions to store.
    
• Floor Markings 
  • In the city of London the Soho area displayed floor markings that launched a variation of the AR. Users could access directions to the nearest stores as well as entering a raffle.
• CRM Newsletter 
  • The AR was also available to view at home via the brand’s newsletter.