NikeTown London

Nike Running ShoeFinder - Niketown London

A short quiz designed to help runners find their perfect trainers. Questions range from the type of terrain they run on, performance goals and more. 

The Shoefinder is an online experience and a physical installation in NikeTown London. 

Client: Nike

Applied Skills: Client Relations, Research & Development, Ideation, Storyboarding, UI/UX, Graphic Design, Design QA, Asset Creation, 

Softwares Used: Figma, Illustrator, Photoshop, Procreate

The Brief

Create an experience to help runners refine the selection of running shoes that Nike has to offer.

Visuals

This short quiz was created with eye catching visuals as priority, so we designed and developed a series of dynamic 3D visuals to match each question.

Microsite and App Integration

The microsite has also been directly integrated into the Nike App and Nike Activity Finder microsite too. This offers users a seamless experience and opportunity to find their new Nike shoes.

UI/UX Design for NikeTown London Installation

We optimised user interactions across the whole experience to better fit a larger touchscreen. For example we changed the swipe mechanism to tapped arrows for the user to navigate the experience more easily.

We altered the outcome page to encourage the user to continue the journey in-store; either by speaking to a store athlete, trying on the suggested sneaker and/or running on the treadmill. 

Additionally we added a QR code at the end of the experience. When scanned it takes users to their outcome shoe on Nike.com or the App on their phone.

Video by Tom Morgan