Tommy Jeans x Aries Guerilla Campaign
Client: Tommy Jeans & Aries Arise
Applied Skills: Client relations, Research & Development, ideation, storyboarding, graphic design, design QA
Made with: Illustrator, Photoshop, Procreate, 8th Wall, Microsite
An augmented reality campaign celebrating the Tommy Jeans & Aries Arise capsule collection - a 35-piece menswear, womenswear and footwear collection. Combining Aries luxury streetwear vibe to modern prep.
Across London, Amsterdam and Antwerp we guerilla-style plastered posters around the cities. People could scan and view one of the two Augmented Reality experiences and access directions to the pop-up store featuring the Tommy Jeans x Aries collection.
In London, Soho we water-etched QR codes onto the pavement. Which when scanned launched the second augmented reality experience, also providing directions to the pop-up store.
I conceptualised, sketched and worked with a 3D animator to create both animations for the AR experience.