Vega

Altair

Deneb

An augmented reality campaign celebrating the Tommy Jeans & Aries Arise capsule collection - a 35-piece menswear, womenswear and footwear  collection. Combining Aries luxury streetwear vibe to modern prep.

Tommy Jeans x Aries Guerilla Campaign

Across London, Amsterdam and Antwerp we guerilla-style plastered posters around the cities. People could scan and view one of the two Augmented Reality experiences and access directions to the pop-up store featuring the Tommy Jeans x Aries collection.

In London, Soho we water-etched QR codes onto the pavement. Which when scanned launched the second augmented reality experience, also providing directions to the pop-up store.

I conceptualised, sketched and worked with a 3D animator to create both animations for the AR experience.

Vega

Altair

Deneb

Tommy Jeans x Aries Guerilla Campaign

'Feel Me' Exhibition 2020

Leo Baby

July Jones Merchandise

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