The Brief: Create an experience to help runners refine the selection of running shoes that Nike has to offer.

NikeTown London

Visuals: This short quiz was created with eye catching visuals as priority, so we designed and developed a series of dynamic 3D visuals to match each question.

Illustration, briefing 3D team and final outcome

Microsite and App Integration: The microsite has also been directly integrated into the Nike App and Nike Activity Finder microsite too. This offers users a seamless experience and opportunity to find their new Nike shoes.

An augmented reality campaign celebrating the Tommy Jeans & Aries Arise capsule collection - a 35-piece menswear, womenswear and footwear  collection. Combining Aries luxury streetwear vibe to modern prep.

Tommy Jeans x Aries Guerilla Campaign

Across London, Amsterdam and Antwerp we guerilla-style plastered posters around the cities. People could scan and view one of the two Augmented Reality experiences and access directions to the pop-up store featuring the Tommy Jeans x Aries collection.

In London, Soho we water-etched QR codes onto the pavement. Which when scanned launched the second augmented reality experience, also providing directions to the pop-up store.

I conceptualised, sketched and worked with a 3D animator to create both animations for the AR experience.

NikeTown London

Tommy Jeans x Aries Guerilla Campaign

Liverpool Football Club

Diesel

Nike Air Max Day Video Edit

Transport For London

JD x Nike

July Jones Merchandise

Leo Baby

Purezza